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American Hardwood Export Council


Grown in Seconds


A New Website Launched by AHEC, Demonstrates Sustainability of American Timber.

To illustrate the sustainability of American hardwoods, a new interactive platform: Grown in Seconds, has been launched by the American Hardwood Export Council (AHEC) to show how swiftly wood used for a variety of projects regrows naturally in American forests.

Supported by environmental consultants ThinkStep ( AHEC aims to promote a better understanding of the true environmental benefits of using American hardwoods in design and manufacture.  The new platform, Grown in Seconds, uses the extensive data gathered by the US Forest Service to track the annual growth and harvest rates of every hardwood species to calculate how quickly wood used in projects can be regrown within the forests of the United States.

The Grown in Seconds website shows how nine impressive projects, initiated by AHEC, and created in partnership with some of the leading lights of design and architecture, have imaginatively used American hardwoods in a variety of ways. Most importantly, it demonstrates the environmental Life Cycle Assessment of each piece and gives a calculation of how quickly the material used would naturally grow in the forest.

In some instances the timber used in the construction of these objects will have taken just seconds to grow, such is the wealth of resource available.  Examples shown on the site include a spectacular M.C. Esher-inspired staircase that would take just two minutes to replace, a design-savvy shed (a mere 14 seconds), a wooden workspace (five seconds), decking (25 seconds) and even a bespoke pencil sharpener (0.02 seconds).

This platform,, together with the AHEC website, will provide environmentally concerned architects, developers and manufacturers with an easy source of information to help them select the most suitable materials for their projects.

AHEC - Grown in Seconds platform