Safr’InsideTM microtabs: Finalist as “Botanical Product of the year” of the Nutra Ingredients Awards Asia 2018

ACTIV’INSIDE has been selected as finalist of the NutraIngredients Awards Asia 2018 with Safr’InsideTM microtabs, as the “Botanical product of the year”. This original product assures quicker mood benefits, felt within 20 minutes only.

This award is associated with Vitafoods Asia 2018, which will take place at Singapore from 11 to 12 September 2018. ACTIV’INSIDE will be exhibitor at this show, booth N10 with is Asian Distributor Aqurate. Come to see us to discover our products.

Mood benefits felt within 20 minutes only

Safr’InsideTM microtabs is a prototype of dietary supplement developed by Activ’Inside, in its private labelling offer. This innovative product provides quick and effective effect on mood, in 20 minutes only, thanks to a sublingual administration and the highest content in safranal.

Contrary to classic dosage forms, Safr’InsideTM microtabs is presented in an original microtablet form. The sublingual administration of the microtablet induces a direct and quicker diffusion of saffron metabolites, including safranal, into the blood circulation, reaching rapidly the brain to positively act on mood regulators and neurotransmitters.

Each stick of 400 mg contains 30 mg of Safr’InsideTM, the optimal dose demonstrated to have beneficial effect on mood. Safr’insideTM is a patented extract of Iranian saffron stigmas whose chemical profile is backed by 10 clinical studies published on its mood benefits. Obtained from the reddest part of saffron stigmas (Sargol quality), Safr’InsideTM provides the richest concentrations in safranal, crocin and safromotivines.

Safr’InsideTM microtabs is dedicated to people subjected to mood swings, afflicting more than 150 million people around the world (Qureshi et al. 2013). About 27% of Europeans, 47% of Americans, and 41% of Asians currently experience affective disorders, that can include nervousness, stress and anxiety. 

Safr’InsideTM microtabs has been developed to match with these consumer needs, as it represents an efficient science-backed natural mood stabilizer that provides quick benefits. 

How does the awards selection works?

Safr’InsideTM microtabs has been selected from several others products. Each participant has submitted a file by May 2018.

“This award celebrates the best branded or own-label supplements, functional foods and beverages containing botanical and TCM (Traditional Chinese Medicine) ingredients”.

The selection was made according to 7 criteria:

• Brand recognition and the commercial success of your product, including evidence of strong retail and consumer interest or listings of your product.
• Consumer demand and interest in your format, delivery system, and/or matrix – including how innovative any delivery system is.
• Whether your product meets a consumer demand, and how relevant the botanical/TCM ingredient is in meeting this demand
• Packaging ease of use and design, including appeal and ease of use, novelty
• Evidence that the product works for its specified use, where possible this will be product specific research, however research citing the main active ingredients solely will also be considered.
• Evidence of that your product and its delivery system(s) has no, or beneficial, impact on bioavailability (especially if citing single ingredient data). What gives your product the ‘X factor’ – something that makes it stand out from the crowd and edge out the competition (including evidence to back up claims)
• Once all entries had been received, they were reviewed by the NutraIngredients-ASIA Awards Judging Panel made up of independent judges from the industry.
• The winner of the NutraIngredients Awards will be announced during awards ceremony on September 10th, 2018 in Singapore.

More on ACTIV’INSIDE, your expert in Grape and Saffron applications

“What if your products contain more than just ingredients? A lot of science, a dose of analytical characterization, a measure of innovation, all with a quality, intellectual property and marketing coating, you let it go?”

Expert in saffron (crocus sativus L.) and grape (vitis vinifera L.) raw materials, the French biotech company ACTIV’INSIDE knows their compositions and applications more than anyone else. ACTIV’INSIDE proposes a large range of signature saffron and grape extracts, premium quality, including organic, vegan, kosher and halal ones. The company also valorises saffron and grape health benefits by developing proprietary natural active solutions, based on strong scientific background and clinically proven efficacy. 3 actives solutions dedicated to 3 major applications are available: Cognition, Mood and Skin beauty. Furthermore, if you want to be helped in the development of your finished products, ACTIV’INSIDE also proposes private labelling with its ingredients.

“ACTIV’INSIDE is your key partner in all your development projects. We use science, analytical, regulation, intellectual property and marketing to give you a UNIQUE PRODUCT, reflecting your customer needs for a fast and safe access to market” says Benoit LEMAIRE, CEO of ACTIV’INSIDE.

www.activinside.com