Readers are executives and decision-makers in the brewing, dairy and mineral water industries, manufacturers of non-alcoholic drinks, wine growers and bottlers. All readers are personalized, their function is registered. Getränke! Technologie & Marketing is circulated through controlled distribution according to editorial features.

Getränke! Technologie & Marketing reaches managing directors, factory managers, brewmasters, product managers, experts in the field of product development, research & development and executives in commercial departments, especially in purchasing and marketing.