dedica reaches 70 % marketing and promotion manager and sales manager of trade and industry as well as 15 % reader in the wholesale and 15 % in advertising agencies. The circulation area covers Germany and German speaking countries abroad.

The magazine serves all category groups, which can be managed within the consisting marketing machinery. Readers will successfully avail themselves of that wealth of ideas and stimulations. The magazine gives the advertiser the oppotunity to promote and discuss their products and new solutions and to convince the market of their services. Thus both readers and advertisers can take advantage.